Events are a big investment, but if taken full advantage of, they can generate lasting, valuable connections with new customers and contacts that share a common love for your brand.
The problem with most events is that they only last a few hours, or maximum, a few days. While networking activities might sail on the event floor with handshakes, it’s an ongoing challenge for community managers to hold onto the powerful buzz once everyone returns to the office.
Community managers already know that social media is a powerful tool when it comes to generating event buzz—88% of event marketers use social media primarily to increase pre-event awareness. But community managers need to do more than just promote their products and services, they need to entertain and fire lasting conversations between leads, customers, and prospects. They must force every aspect of content created by and for the event to create killer engagement for their communities. To do this, they need an advanced mobile event app that helps them engage with attendees at every stage of the process.
By enabling attendees to check-in to sessions, speakers and exhibitors, post status updates, message and interact with one another, an advanced event app creates a type of a social network dedicated to your event.
Today, content quality is increasingly relevant and an advanced event app acts more like a highly optimised social network than it does a digital program. The best part for event organisers and marketers is all of this in-app engagement gives you the ability to harness data reflecting live metrics that can be directly tied to leads, influencers, and engagement levels, before, during, and after your events.