Increase in delegate sales by 33% with help from Symposia
The Comexposium Group is a world leading event organiser, involved in more than 170 B2C and B2B events each year. Covering sectors from food and agriculture to homeland security and digital. Comexposium hosts 45,000 exhibitors and more than 3 million visitors in 23 countries.
A cornerstone of this success is Comexposium’s digital content marketing strategy. That’s why it looked to Symposia to provide a powerful content management system for its ad:tech event portfolio.
The company wanted a solution that would build awareness, drive traffic and generate attendee and exhibitor leads. Previously, it had been using a bespoke CMS to maintain websites but became increasingly frustrated with expensive updates, poor design and bad customer service.
Comexposium told us it wanted to be able to implement an innovative visual content marketing strategy so needed to expand its web capabilities. With Symposia’s advanced functionality, we made it possible for Comexposium to display its content easily and effectively, leading to more effective ways to converting traffic.
As a technology event, ad:tech needed a well-designed, highly functional website to stand out. Working with the existing branding, our design team crafted beautiful site designs that have made the new visual content marketing strategy really pay off. Since their launch, the new ad:tech sites have seen incredible results with delegate sales increasing 33% and conversions up.
What impressed Comexposium the most, however, was the service and support offered by Symposia. When we asked Comexposium what their main reason for recommending Symposia would be, they said: