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Content Strategy to Drive Leads From Instagram

Content Strategy to Drive Leads From Instagram

According to the recent Instagram Stats for 2018, the social media platform currently has over 800 million active users monthly. And it doesn’t show any signs of stopping from there, as experts believe that Instagram will continue to attract more users.

This goes without saying that Instagram is a powerhouse marketing platform – and with an increasing potential.

Events can, therefore, take advantage of this opportunity to build a strong online audience and drive more leads using Instagram. Read on and find out how Instagram can be your partner in building brand awareness for your event, driving traffic to your event site and ultimately, help you generate leads.

How to Use Instagram to Gain Leads and Attract More Customers

1. Create a captivating bio

Unlike other social media platforms, Instagram does not allow adding clickable links to individual posts. But you can add a link on your profile’s bio. That said, you need to maximise the opportunity to make use of the feature effectively.

Make sure that your bio is enticing enough by capitalising on adding a unique and relevant call to action on your profile, adding a link which leads your followers to your site and utilising powerful profile image.

2. Develop a landing page that’s specifically optimised for Instagram

Create a landing page which is tailor-made for Instagram users. Having a personalized landing page instead of merely using Instagram on-site forms can go a long way towards enhancing your conversion rate. So, what makes a landing page compelling?

It must be simple and straightforward
The CTA matches the directional cue or the ad
It should appeal to your visitor’s emotions
Use clear and attractive image

3. Invest in great and relevant content

One of the best reasons why Instagram appeals to its users is because it is a visual-driven platform. You see people are general visual oriented. With this being said, use your Instagram account to post great images with equally captivating contents and messages. People like to engage in inspiring, feel-good and intriguing contents so it can be a good idea to post and share these types of contents to attract more followers.

4. Make the most out of your Instagram posts

When you want to use Instagram as one of your marketing platforms, how you post contents is as important as what you are posting. Make the most out of your posts by making them engaging to attract your audience. Here are some tips on how you can use your posts to boost your audience engagement:

Use Hashtags efficiently to drive more engagement. Utilising a variety of relevant Hashtags can do a lot in attracting more audience.
Add appealing CTA’s to your image posts
Use a URL overlay on the videos you post
Organize giveaway contests to drive leads on Instagram
Connect with other top influencers within your event’s niche and you can agree on co-sharing your contents to attract more followers

As Instagram is gaining a stronger foothold among millions of social media users, building a solid base of Instagram followers is one of the most efficient methods you can incorporate into your event’s digital marketing strategy. By using the ideas mentioned in this post you can make the most out of Instagram to help boost your leads.

Zack is Symposia's marketing manager and is responsible for all Symposia’s marketing content and brand assets.

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