Your website is your attendees gateway to the event as well as their first impression. Old, out of date websites can undermine your event’s success, therefore, we have designed a list of top warning signs that your event’s website is out of date.
Of course, content is key, however, too much can put off potential customers. Visitors do not want to see an essay each time they visit your page, especially if they are viewing it on a small screen – your mobile! Less is more are words to live by! Get to the point! Have clear headings and subheadings. Readers must be able to skim read the text otherwise bounce rates soar!
Imagery is the most successful way to gage visitor’s attention and guide them through your site. Images include photos, graphics and infographics. Ensure all images are large and high quality to promote your services and portray a professional appearance.
Grammer and Spelling
Of course, adding imagery and skim-able text means a more relaxed approach to content can be taken. However, good grammar and correct spelling must be used to maintain credibility. If you are unsure of your literary talents, then hiring a copywriter to check your content is a good idea. They are trained to notice such mistakes and the cost of hiring them is worth the reputation of your company.
Finding error messages on links are very frustrating for consumers and effect the reputation of companies. Take time to quality check your site regularly. Check your buttons and remove ‘dead links’. Making it part of your routine will ensure it becomes a habit which requires minimal effort and ensures the maintenance of your site – the face of your business!
Is your website using stock imagery? Is the first thing you see badly fitted suits, and 90’s boy band haircuts? Then it likely you are using stock imagery. Your imagery needs to be current and relevant to your business. Ensure this is the case!
Slow loading time
We live in a time of immediacy. Its not worth it if it is not quick! 47% of users expect a web page to load within 2 seconds and 40% abandon a website if it does not load within 3 seconds. Ensure your website is optimised for speed and captures visitors attention immediately!
Less is most definitely more in this case and a simple design is best! Your site should not overload the senses. Maintain simplicity with clean and clear branding. You should of already chosen your brand colours which should be used throughout your site, providing consistency and professionalism.It is much, much better to have a stripped back website which holds the essentials and a clear brand image. Keeping it simple will ensure visitors will stick around!