When it comes to your event website, there is no doubt that looks play a major part. That being said, looks themselves can only take you so far.
While it’s nice to think and to seriously consider looks about your site, there are some other things to consider when it comes to web design. No longer can you pick out complementary colours and drag and drop various elements and think that’ll be enough. Of course, these are things to consider, but those aren’t the be all end all.
If you want your site to stick out above the rest, you’ll need to do more. You’ll need a designer who knows not only design but is able to work behind the scenes and tend to the small, yet critical points in order for you to find great success.
Keep these points in mind when you are looking to seriously step up your event’s web design.
Templates Aren’t As Magical As You Think
Let’s start with something connected with design: templates. Templates are a quick and easy way to create sites. Through templates, you can learn the finer points of building a website in mere hours.
That being said, while templates are certainly helpful, they also have a lot of limitations. For example, when you have many available customisations you can easily create cluttered pages that hamper a user’s experience.
Furthermore, the code that’s running behind a template may not be clean. Clean meaning that it can slow down your site. Furthermore, you can run into some trouble if you try to implement particular functions that go beyond the scope of the template.
You Need Good Coding
Once you have your site established and the functions set up the next thing to consider is coding. Coding is key to running a good site as it directly affects the performance of the site itself.
When you have poor coding it’ll mess with your site and search engines may run into issues as well. What’s even worse is if your coding is really bad, your page or even your site may not show up in search results.
Be A Provider To All Browsers
For this particular point, it mainly ties in with good coding. Since each browser likes to translate things its own way, you need to keep this into consideration. One way you can test this out is viewing your site through different browsers when testing.
The reason this is important is again, browsers translate differently. As such some code may work with one browser and not with others. You can mitigate all of this by taking the time to do this testing and make adjustments as necessary.
Be Mindful Of Speed
The last thing you want to keep in mind is speed. Nearly half of the users who are looking for something expect a web page to load in under 2 seconds. If not, a little over a third of those people will immediately leave the page. As such, you want to make sure that your site loads quickly. But how can a web page load faster?
Well, speed is based on a number of factors. For one, having the clean code is a big one. Some other things to consider is to be sure images are fully optimized, hosting is set properly and make sure that you only have the essential elements running. The list goes on and on.
Symposia’s robust platform covers all of the above, with industry-leading UX design and a CMS which relies on excellent code. Speak to us today and see how we can help make your new event site rocket!